Audi – The power of four
Temporary brand space, 2015

The concept "The power of four", created for the IAA 2015, focuses on the 4 brand topics Audi ultra, Audi Technologies, Audi quattro and Audi Sport. The highlight of the temporary brand space is the multi-sensory Experience Walk, letting the visitor immerse in the Audi brand with all their senses. 

Credits
Client: Audi AG
Lead Agencies: Mutabor Design, Schmidhuber
Mutabor Design Team: Axel Domke, Patrick Molinari, Oliver Dering, Steffen Vetterle, Johanna Baehner, Johannes Brückner, Lukas Diemling, Sarah Gossner, Julia Görlitz, Emanuel Haas, Hojin Kang, Gerd Hermes, Andre Nakonz, Gabriel Wüstner, Jessica Hoppe, Moritz Lenhart
Photography: Andreas Keller